ALEXA BUILT IN - You can now interact with your Hisense TV in the most natural way possible -- by talking. Using just your voice, you can play video and music*, change channels, adjust volume, control smart home devices*, and more. Alexa is the brain behind this, understanding and replying to questions in seconds. Alexa has infinite abilities -- we call these “skills”. VIDAA U - VIDAA U is more than just a user interface, it’s the new operating system for Hisense Smart TVs. Originally designed in Canada, it’s fully-optimized for each one of our televisions. It’s simple, fast and customizable. What more could you ask for? MOTION RATE - MR120 - Blinked and you missed it? Think again. The H7 is built with motion in mind. Motion Rate image processing makes it so you can keep your eye on the ball, chase scene, or multi-player battle. Gamers see lag times drop and viewers see all the key moments in live sports or action movies. Captivating scenes grab your attention – and keep it with smooth motion. HDR - High Dynamic Range boosts the contrast of every image while delivering vivid, deep colours. With enhancements to the darkest and lightest areas of the picture, HDR* delivers an image that looks closer to life. MASTER PRO VIDEO ENGINE - Master Pro represents the overall performance of the TV processing platform, which is the brain of Hisense Full HD or HDTVs. It elevates picture quality through a combination of sophisticated technologies for richer colour, more vivid contrast and clear motion picture.