Panasonic's high-end 4K PRO HDR TVs are designed from the bottom up and tuned in Hollywood to deliver picture quality true to the filmmakers' vision. Equipped with Panasonic's cutting-edge Studio Colour HCX2* processor and professional "3D lookup table" colour management and next-generation OLED panel, the 4K PRO HDR TVs capture every nuance and detail of the original film. Master HDR OLED Panasonic's OLED panels are dubbed 'Master' panels as they are able to produce deep silky blacks and we are able to control them with more granularity than ever before. With Panasonic's renowned picture quality craftsmanship, combined with input from Hollywood Colourists, we are able to tune the panels to their full potential. Studio Color HCX2: Panasonic's Best 4K Processor Tuned by Hollywood Colorist The new Studio Color HCX2* 4K processor represents the pinnacle of Panasonic image processing. Built in color, black level and brightness know-how learned from our reference-quality plasma TVs and professional broadcast equipment, the system has also been tuned by a Hollywood colourist to deliver picture quality true to the filmmakers' vision. Industry Standard for Detailed and Colourful 4K Images Ultra HD Premium is a standard put together by the UHD Alliance, a cross-industry body composed of the leading film studios, consumer electronics manufacturers, content distributors and technology companies, with Panasonic as one of its board members. TV must pass performance metrics related to resolution, dynamic range, and colour gamut, amongst others. THX Certified Display THX was founded by legendary filmmaker George Lucas with the goal of improving the entertainment experience in the cinema and in the home. Only televisions that pass 400 THX lab tests within 30 testing categories receive the mark of THX 4K Display certification. Their rigorous performance standards and uncompromised picture quality ensure that you experience the filmmaker's vision exactly as it was intended.